Author Archive
Admit weakness to strengthen trust
Posted on Tuesday, January 8th, 2008 at 9:57 AM by George Dvorsky | Comments (0)
Disclose a flaw—or even the appearance of a flaw—and your offering becomes more believable.
Using the right words to change minds
Posted on Monday, December 31st, 2007 at 4:19 PM by George Dvorsky | Comments (0)
Yes, prospects often bring their misconceptions and biases along with them, but when used effectively, the right words can have a powerful effect on changing opinions and perceptions.
Facebook and the ongoing demise of anonymity
Posted on Monday, December 10th, 2007 at 3:34 PM by George Dvorsky | Comments (0)
The recent upswell of interest in Facebook and other social networking sites has taken us one step closer to the all-knowing and all-seeing social panopticon
Recent entries
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
- How will these “web 3.0” trends affect your business?
