Author Archive
Social media: An effective lead generator?
Posted on Monday, March 1st, 2010 at 10:12 AM by Sara Chappel | Comments (0)
According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.
Five ways school boards can benefit from Google Analytics
Posted on Wednesday, February 24th, 2010 at 5:23 PM by Sara Chappel | Comments (0)
School boards and other public organizations can benefit from analytics tracking—even if they don’t emphasize sales and marketing
How SEO can lose you sales
Posted on Tuesday, November 24th, 2009 at 2:48 PM by Sara Chappel | Comments (0)
If you think SEO is the end-all-and-be-all of online marketing, think again. Here’s why focusing on SEO alone can actually lose you sales.
Is Kanye sending YOU traffic?
Posted on Tuesday, October 27th, 2009 at 12:41 PM by Sara Chappel | Comments (0)
Remember that whole Kanye-West-Taylor-Swift-VMA thing, with Kanye seizing the mike at the MTV Video Music Awards in the middle of Swift’s acceptance speech? It was fodder for endless Facebook memes and YouTube spoofs for, oh, about two days.
Soda or pop? Language choice essential to content optimization
Posted on Monday, January 5th, 2009 at 3:59 PM by Sara Chappel | Comments (0)
Language is a sensitive issue that carries loads of cultural baggage— something as simple as the spelling of color/colour or choosing "soda" over "pop" can create serious friction for your users. Know your audience and optimize your content by choosing spelling and terminology that won’t make them stop in their tracks and say "huh?"
Does direct mail crush SMS for teen marketing?
Posted on Wednesday, November 26th, 2008 at 10:42 PM by Sara Chappel | Comments (0)
A new study finds that—despite all the text-addicted teenagers out there—good ol’ direct marketing crushes SMS in influencing teen buying decisions, with email marketing also beating it (hands down). Takeaway? Think carefully about spending money on a text campaign.
Recent entries
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
