Author Archive
How to write for the web: New website launched
Posted on Tuesday, July 20th, 2010 at 9:50 AM by Simon Smith | Comments (0)
What’s this? Another website announcement? Yesterday, I announced a new website on creating web content. The site, with the fitting and search optimized (if obvious) title of Create Web Content, incorporates materials on content development that we posted on our old website. Well, on our old website we also had a downloadable guide to web [...]
How to create web content: Our old guide reborn as a website
Posted on Monday, July 19th, 2010 at 10:14 AM by Simon Smith | Comments (1)
Back before our laser focus on search marketing and other measurably effective digital marketing, we focused on web writing and content. We even went so far as to create two massive guides on the subject, one for effective writing, and the other for creating web content. When we recently made the switch to our new [...]
Secret of camp’s overnight marketing success? A complete paradigm shift
Posted on Wednesday, May 12th, 2010 at 10:29 PM by Simon Smith | Comments (0)
One of Canada’s largest overnight camps, Camp Walden has shifted its digital marketing from unstructured play to an orchestrated system that’s produced over 1,055 online leads in 2010 alone.
Got social media? Cafe’s so successful, it ran out of milk—here’s how
Posted on Friday, April 23rd, 2010 at 5:22 PM by Simon Smith | Comments (0)
They were hoping for success. But in preparing for the grand opening of their cafe, Cafe Novo, Elizabeth Wimbush and Sadie Wilson hadn’t accounted for the impact of a well-orchestrated social media campaign so successful that they ran out of milk. Here’s how they did it.
Google Analytics URL builder for multiple links
Posted on Thursday, March 11th, 2010 at 2:46 PM by Simon Smith | Comments (0)
Download this Excel spreadsheet to easily create batches of UTM-coded links for Google Analytics
Three ways Google Analytics can improve sharing
Posted on Tuesday, March 2nd, 2010 at 11:42 AM by Simon Smith | Comments (0)
Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]
Your customers lie (so beware survey data)
Posted on Friday, January 8th, 2010 at 5:54 PM by Simon Smith | Comments (0)
With the ceaseless launch of new websites and technologies, it’s easy to get caught up in hype—but beware self-reporting, and trust what people say rather than what they do.
Why web analytics goals are worth the time
Posted on Monday, November 30th, 2009 at 10:23 PM by Simon Smith | Comments (0)
When we provide web analytics services, we know that one of the biggest wins is simply configuring goals and goal funnels. By doing this, you can evaluate metrics according to objectives, giving you insight rather than just information.
How will these “web 3.0” trends affect your business?
Posted on Thursday, November 5th, 2009 at 7:33 PM by Simon Smith | Comments (0)
According to Marc Pincus of Zynga and Tribe.net fame, the next phase of the internet involves apps, measurement and (believe it or not) people paying for digital content.
Recent entries
- How to write for the web: New website launched
- How to create web content: Our old guide reborn as a website
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with Commune’s summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
