Author Archive
Google Analytics URL builder for multiple links
Posted on Thursday, March 11th, 2010 at 2:46 PM by Simon Smith | Comments (0)
Download this Excel spreadsheet to easily create batches of UTM-coded links for Google Analytics
Three ways Google Analytics can improve sharing
Posted on Tuesday, March 2nd, 2010 at 11:42 AM by Simon Smith | Comments (0)
Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]
Your customers lie (so beware survey data)
Posted on Friday, January 8th, 2010 at 5:54 PM by Simon Smith | Comments (0)
With the ceaseless launch of new websites and technologies, it’s easy to get caught up in hype—but beware self-reporting, and trust what people say rather than what they do.
Why web analytics goals are worth the time
Posted on Monday, November 30th, 2009 at 10:23 PM by Simon Smith | Comments (0)
When we provide web analytics services, we know that one of the biggest wins is simply configuring goals and goal funnels. By doing this, you can evaluate metrics according to objectives, giving you insight rather than just information.
How will these “web 3.0” trends affect your business?
Posted on Thursday, November 5th, 2009 at 7:33 PM by Simon Smith | Comments (0)
According to Marc Pincus of Zynga and Tribe.net fame, the next phase of the internet involves apps, measurement and (believe it or not) people paying for digital content.
A skeptic’s guide to marketing with “social media” feeds
Posted on Tuesday, October 27th, 2009 at 1:03 PM by Simon Smith | Comments (0)
Some tips for individuals considering social media for business use.
How demonstrating return on investment can save niche publishers
Posted on Monday, October 19th, 2009 at 4:37 PM by Simon Smith | Comments (0)
Today I was fortunate to lunch with a friend who manages a major Canadian niche magazine. “Major” and “niche” might sound contradictory, but in magazine publishing, niches can be big business if you properly develop ancillary revenue streams.
Five points of web analytics failure
Posted on Thursday, October 8th, 2009 at 9:09 PM by Simon Smith | Comments (0)
A few days ago, I wrote about a recent report on enterprise web analytics. The report discussed sentiments and statistics on enterprise web analytics tools and practices. To complement those scientific stats, here’s my unscientific, gut feelings on the most common web analytics points of failure that we see.
Learn about “selling services online” on October 29
Posted on Thursday, October 8th, 2009 at 1:40 AM by Simon Smith | Comments (0)
If you market professional services online, want to optimize your results, and are a Toronto-based member of The Professional Marketing Forum, please join me October 29 for a talk on “Selling Services Online: Proven Strategies for Cultivating Leads, Converting Sales and Continuously Optimizing Internet Marketing Return on Investment.”
Recent entries
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
