Setting Up Your AdWords Campaign for Improved ROI
Posted on Wednesday, February 3rd, 2010 at 12:53 AM by Jebadiah Roberts | Comments (0)
Avoid AdWords autopilot and set a course for unlimited optimization with these tips
When setting up your first AdWords campaign, you’ll more than likely be overwhelmed with the countless options that Google offers. Before you even see any results or have any data to analyze, you’re given the opportunity to customize such factors as:
Delivery method—pacing your [...]
Your customers lie (so beware survey data)
Posted on Friday, January 8th, 2010 at 5:54 PM by Simon Smith | Comments (0)
With the ceaseless launch of new websites and technologies, it’s easy to get caught up in hype—but beware self-reporting, and trust what people say rather than what they do
The one analytics metric you can’t live without (and one you should avoid)
Posted on Tuesday, December 1st, 2009 at 4:59 PM by Jebadiah Roberts | Comments (0)
If the questions our analytics clients ask serve as any indicator, two of the most commonly misunderstood analytics reports are bounce rates and exits. But you can’t really blame anyone for conflating these reports. After all, both measure the number of times someone leaves your site. But when and why they left—and, more importantly, whether they were satisfied upon departure—is where the similarities usually end.
Why web analytics goals are worth the time
Posted on Monday, November 30th, 2009 at 10:23 PM by Simon Smith | Comments (0)
When we provide web analytics services, we know that one of the biggest wins is simply configuring goals and goal funnels. By doing this, you can evaluate metrics according to objectives, giving you insight rather than just information.
How SEO can lose you sales
Posted on Tuesday, November 24th, 2009 at 2:48 PM by Sara Chappel | Comments (0)
If you think SEO is the end-all-and-be-all of online marketing, think again. Here’s why focusing on SEO alone can actually lose you sales.
Are your visitors absolutely unique?
Posted on Monday, November 23rd, 2009 at 12:45 PM by Jebadiah Roberts | Comments (0)
Not all tools are equal, and not every tool offers this complicated and (mostly) accurate metric. Your “Absolute Unique Visitors” report is the result of extremely complex and time—consuming calculation. It’s an extra mile that lazier tools with their “additional” metrics have simply avoided—much to the user’s detriment.
How will these “web 3.0” trends affect your business?
Posted on Thursday, November 5th, 2009 at 7:33 PM by Simon Smith | Comments (0)
According to Marc Pincus of Zynga and Tribe.net fame, the next phase of the internet involves apps, measurement and (believe it or not) people paying for digital content.
A skeptic’s guide to marketing with “social media” feeds
Posted on Tuesday, October 27th, 2009 at 1:03 PM by Simon Smith | Comments (0)
People often introduce me as a “social media expert” simply because I work in internet marketing. My response? Actually, I’m a social media skeptic.
There are many reasons. One is that I find the term “social media” poorly defined; it’s become a catch-all for anything digital, personal and interconnected, yet sending an email to a group [...]
Is Kanye sending YOU traffic?
Posted on Tuesday, October 27th, 2009 at 12:41 PM by Sara Chappel | Comments (0)
Remember that whole Kanye-West-Taylor-Swift-VMA thing, with Kanye seizing the mike at the MTV Video Music Awards in the middle of Swift’s acceptance speech? It was fodder for endless Facebook memes and YouTube spoofs for, oh, about two days.
One of our clients, Consulting-Portal, brought this meme to our attention via Twitter at the height of [...]
Google Analytics antes up a powerful new list of features
Posted on Tuesday, October 20th, 2009 at 9:07 PM by Jebadiah Roberts | Comments (1)
But after today’s announcement from the Google Analytics team, the critics have a lot less to carp about. Clearly, Google has listened to its audience and, in turn, has unveiled some impressive new features that should elicit cheers from even the “power users”
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Recent entries
- Setting Up Your AdWords Campaign for Improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
- How will these “web 3.0” trends affect your business?
- A skeptic’s guide to marketing with “social media” feeds
- Is Kanye sending YOU traffic?
- Google Analytics antes up a powerful new list of features
