Three ways Google Analytics can improve sharing

Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]

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Social media: An effective lead generator?

According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.

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Five ways school boards can benefit from Google Analytics

School boards and other public organizations can benefit from analytics tracking—even if they don’t emphasize sales and marketing

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Setting up your AdWords campaign for improved ROI

Avoid AdWords autopilot and set a course for unlimited optimization with these tips.

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Your customers lie (so beware survey data)

With the ceaseless launch of new websites and technologies, it’s easy to get caught up in hype—but beware self-reporting, and trust what people say rather than what they do.

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The one analytics metric you can’t live without (and one you should avoid)

If the questions our analytics clients ask serve as any indicator, two of the most commonly misunderstood analytics reports are bounce rates and exits. But you can’t really blame anyone for conflating these reports. After all, both measure the number of times someone leaves your site. But when and why they left—and, more importantly, whether they were satisfied upon departure—is where the similarities usually end.

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Why web analytics goals are worth the time

When we provide web analytics services, we know that one of the biggest wins is simply configuring goals and goal funnels. By doing this, you can evaluate metrics according to objectives, giving you insight rather than just information.

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How SEO can lose you sales

If you think SEO is the end-all-and-be-all of online marketing, think again. Here’s why focusing on SEO alone can actually lose you sales.

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Are your visitors absolutely unique?

Not all tools are equal, and not every tool offers this complicated and (mostly) accurate metric. Your “Absolute Unique Visitors” report is the result of extremely complex and time—consuming calculation. It’s an extra mile that lazier tools with their “additional” metrics have simply avoided—much to the user’s detriment.

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How will these “web 3.0” trends affect your business?

According to Marc Pincus of Zynga and Tribe.net fame, the next phase of the internet involves apps, measurement and (believe it or not) people paying for digital content.

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