How to write for the web: New website launched

Posted on Tuesday, July 20th, 2010 at 9:50 AM by Simon Smith  |  Comments (0)

What’s this? Another website announcement? Yesterday, I announced a new website on creating web content. The site, with the fitting and search optimized (if obvious) title of Create Web Content, incorporates materials on content development that we posted on our old website. Well, on our old website we also had a downloadable guide to web [...]

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How to create web content: Our old guide reborn as a website

Posted on Monday, July 19th, 2010 at 10:14 AM by Simon Smith  |  Comments (1)

Back before our laser focus on search marketing and other measurably effective digital marketing, we focused on web writing and content. We even went so far as to create two massive guides on the subject, one for effective writing, and the other for creating web content. When we recently made the switch to our new [...]

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Six free tools for world-class competitive intelligence

Posted on Monday, May 17th, 2010 at 2:24 PM by Jebadiah Roberts  |  Comments (0)

If you’re already mining your website’s analytics for actionable insights, you might think you have all the data you need—or at leat all you can handle. But the truth is, your site’s data is just the beginning, and your analytics efforts will never be complete without competitive intelligence analysis.

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Secret of camp’s overnight marketing success? A complete paradigm shift

Posted on Wednesday, May 12th, 2010 at 10:29 PM by Simon Smith  |  Comments (0)

One of Canada’s largest overnight camps, Camp Walden has shifted its digital marketing from unstructured play to an orchestrated system that’s produced over 1,055 online leads in 2010 alone.

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Improve your digital marketing with Commune’s summer reading list

Posted on Tuesday, May 11th, 2010 at 3:36 PM by Sara Chappel  |  Comments (0)

Our top business book recommendations for your summer reading pleasure.

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Got social media? Cafe’s so successful, it ran out of milk—here’s how

Posted on Friday, April 23rd, 2010 at 5:22 PM by Simon Smith  |  Comments (0)

They were hoping for success. But in preparing for the grand opening of their cafe, Cafe Novo, Elizabeth Wimbush and Sadie Wilson hadn’t accounted for the impact of a well-orchestrated social media campaign so successful that they ran out of milk. Here’s how they did it.

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Google Analytics URL builder for multiple links

Posted on Thursday, March 11th, 2010 at 2:46 PM by Simon Smith  |  Comments (0)

Download this Excel spreadsheet to easily create batches of UTM-coded links for Google Analytics

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Three ways Google Analytics can improve sharing

Posted on Tuesday, March 2nd, 2010 at 11:42 AM by Simon Smith  |  Comments (0)

Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]

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Social media: An effective lead generator?

Posted on Monday, March 1st, 2010 at 10:12 AM by Sara Chappel  |  Comments (0)

According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.

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Five ways school boards can benefit from Google Analytics

Posted on Wednesday, February 24th, 2010 at 5:23 PM by Sara Chappel  |  Comments (0)

School boards and other public organizations can benefit from analytics tracking—even if they don’t emphasize sales and marketing

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