How demonstrating return on investment can save niche publishers
Posted on Monday, October 19th, 2009 at 4:37 PM by Simon Smith | Comments (0)
Today I was fortunate to lunch with a friend who manages a major Canadian niche magazine. “Major” and “niche” might sound contradictory, but in magazine publishing, niches can be big business if you properly develop ancillary revenue streams.
Five points of web analytics failure
Posted on Thursday, October 8th, 2009 at 9:09 PM by Simon Smith | Comments (0)
A few days ago, I wrote about a recent report on enterprise web analytics. The report discussed sentiments and statistics on enterprise web analytics tools and practices. To complement those scientific stats, here’s my unscientific, gut feelings on the most common web analytics points of failure that we see.
Learn about “selling services online” on October 29
Posted on Thursday, October 8th, 2009 at 1:40 AM by Simon Smith | Comments (0)
If you market professional services online, want to optimize your results, and are a Toronto-based member of The Professional Marketing Forum, please join me October 29 for a talk on “Selling Services Online: Proven Strategies for Cultivating Leads, Converting Sales and Continuously Optimizing Internet Marketing Return on Investment.”
Google Analytics good for enterprises (and better with expert resources)
Posted on Tuesday, October 6th, 2009 at 11:55 AM by Simon Smith | Comments (2)
A common question we get for our Google Analytics services is whether the platform, being free, is suitable for enterprise web analytics. A new Forrester study clarifies the situation, showing that a majority of enterprises use free web analytics platforms—and that analytics services are a better investment than paid platforms.
Google Analytics Flash issues? Check your script access
Posted on Wednesday, September 23rd, 2009 at 8:54 PM by Pramesh Attwala | Comments (0)
Stats not looking quite right in your reports? Here’s a troubleshooting tip that should spare you some frustration.
Nanocontent: Can you judge a site in 11 characters?
Posted on Thursday, April 9th, 2009 at 6:12 PM by Simon Smith | Comments (0)
No, this isn’t another joke about "nano-blogging," a parody of micro-blogging plaftorm Twitter. Rather, it’s a quick review of new research on nanocontent from Jakob Nielsen on the importance of the first 11 characters in your links and titles.
Online video use way less than you think
Posted on Friday, April 3rd, 2009 at 9:34 AM by Simon Smith | Comments (0)
While video has no doubt proliferated over the past few years, the qualitative impression of this proliferation and use is vastly different from the quantitative reality.
How to write content for Amazon Kindle
Posted on Friday, March 20th, 2009 at 3:19 PM by Simon Smith | Comments (0)
If you plan to port your content to Amazon’s popular reader, read this guide to writing for Kindle by Jakob Nielsen.
How a funny email can increase sales 15%
Posted on Thursday, February 12th, 2009 at 2:01 PM by Simon Smith | Comments (0)
Copywriters and content marketers often avoid humor for fear of offending readers or undermining sales. A new study suggests, however, thatstarting some communications with humor can increase trust and rapport, improve negotiations and increase sales.
Basic steps to strong headlines
Posted on Monday, February 9th, 2009 at 10:15 PM by Simon Smith | Comments (0)
Learn the basic rules of writing strong headlines in this video featuring Commune content specialist Sara Chappel.
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