Content Optimization Guide
Follow Simple, Proven Steps to Creating Content that Drives Traffic, Converts Leads, Strengthens Relationships and Closes Sales
Starting or growing a new business and want to be web-optimized from the get-go? Looking for a proven process for planning, producing, publishing and profiting online? Follow this step-by-step reference or read the topics you need to start and stay optimized for search engines, readability and persuasion:
Now's the fun part. Since you've already slogged through the process of researching your subject and creating a detailed outline , you're finally ready to let loose on your keyboard and write your highly valuable content . But to make sure your writing actually...
You probably don't want to hear this. But, assuming you want your content to be valuable to whoever reads it, you need to create a detailed outline before you write. Like a Hollywood blockbuster whose slick action sequences start with detailed storyboards...
Let's say you've decided to source some content from printed materials. Or you run a print publication and it's your primary source of content. Well, publishing your print content online can save time and effort. But there's one thing you should know. Even...
If you've been following the steps in this guide, you've already finished some of your most important research. You've chosen your subject , defined your audience and analyzed your competition . And each of those steps involved digging for data. But even though...
We all know content is king. It engages your readers, helps drive sales and increases your search engine ranking. But let's face it—writing and editing take a lot of time, and require pretty specialized skills. Your energy may be better spent doing other...
If you've built a solid plan for writing and creating web content, you will have started with some concrete objectives . Remember them? After all the work you've done, from choosing your subject to planning your document management , we're going back to the...
By now, your content schedule and workflow are bringing you ever closer to your objectives . You and your other resources—if you've got them—know what needs doing and when. Everything is streamlined and automated, so all you need do is sit back...
So, you've set up your content schedule . Now you have deadlines looming. Meet them—and beat them—with an efficient workflow. What's a Workflow? "Workflow" sounds intimidating. And, to be honest, it's a management field fraught with jargon...
With a voice in your head and a completed style guide in your hand, you're probably raring to start writin' up some content. Whoa, there. Not so fast. Good web writing doesn't just happen . It needs to be organized —especially if you're coordinating...
When creating content for your site, you'll need to think about visual elements like your font, layout and color schemes. But a visually appealing site will never hold visitors unless it's as easy to read as it is to look at . That's why establishing a consistent...
