Search + Convert™: Why just get your name out when you can get their business in?

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Reach and convert more qualified prospects with search marketing that sells

Marketing is essential to grow your business. But does anyone even see your newspaper, magazine or directory ads? If you prefer to pay for results, search marketing can help you:

Target qualified customers who search for things relevant to your offering—including by keyword, geographic area and even demographics such as age and gender

Pay only for interest in your offering when someone clicks your ad—from as low as five cents a click

Set a comfortable budget from just a few dollars a day—and only increase it when you get results

See measurable return on investment for each campaign, ad and keyword—so you can feel confident in your performance (rather than just guess)

Improve your marketing by testing as many keywords and ads as you like—and using your findings to enhance your messaging (including for traditional campaigns)

Optimize performance continuously to get more sales for less cost

In fact, many people find search marketing so effective, they stop traditional newspaper, magazine and directory advertising completely. And why not? Over 74% of Americans and 84% of Canadians use the internet, and Google AdWords alone reaches over 80% of those users.

Go beyond clicks and turn your traffic into leads and sales

While search marketing can be effective, however, many people find it challenging. If you don’t convert your clicks to leads and sales, you can waste a lot of time and money. That’s why we’ve designed Search + Convert™ to get you more than just traffic. Rather, you get a scalable system that turns traffic into business through:

Strategic plans for success, built on an audit of your business objectives and marketing, and comprising market research, sales funnel design, keyword research and an analytics plan to gauge success and enhance return on investment

Traffic-driving search marketing campaigns comprising professionally written ads and configured by Google AdWords Qualified Individuals

Lead- and sales-generating landing pages written, designed and developed following best practices to measurably convert clicks into meaningful results

Measurement, management and optimization to track key performance indicators, demonstrate return on investment, and continuously improve performance

By combining cost-effective pay-per-click marketing with business-supporting strategy, conversion-optimized landing pages, and comprehensive analytics, Search + Convert™ gives you the results you want—and the data you crave.

Work within your budget and grow with your revenue

At Commune, our mission is to improve marketing return on investment. With Search + Convert™, we can design a program to work within your budget and scale with your success. A typical search marketing program includes:

Strategy and implementation fees tailored to your needs for planning, configuring, writing, designing and developing program elements as required
Click budget beginning as low as a few dollars a day, with initial budget recommendations provided in our proposal
Media management fees of 15% of your click budget, to measure, manage and optimize your campaign

Based on your program’s performance, we’ll provide data-supported budget recommendations to grow your marketing with your revenue. And for more comprehensive reporting across all of your websites and internet marketing, we offer our optional Analytics Compass™ service.