Posts Tagged ‘about us’
Write “about us” content that works
Posted on Tuesday, October 28th, 2008 at 4:01 PM by Simon Smith | Comments (0)
“About us” content is generally better than five years ago. But users have higher expectations, and many sites fail to describe themselves in a paragraph. Usability guru Jakob Nielsen suggests that you can optimize your “About Us” content with a clear homepage link to “About Us” pages, a clear tagline on the homepage, a summary of one to two paragraphs on the “About Us” page, a fact sheet following the summary, and detailed information in separate pages.
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