Posts Tagged ‘analytics’
Your customers lie (so beware survey data)
Posted on Friday, January 8th, 2010 at 5:54 PM by Simon Smith | Comments (0)
With the ceaseless launch of new websites and technologies, it’s easy to get caught up in hype—but beware self-reporting, and trust what people say rather than what they do.
How will these “web 3.0” trends affect your business?
Posted on Thursday, November 5th, 2009 at 7:33 PM by Simon Smith | Comments (0)
According to Marc Pincus of Zynga and Tribe.net fame, the next phase of the internet involves apps, measurement and (believe it or not) people paying for digital content.
Spy on your competition with Google Analytics
Posted on Friday, March 28th, 2008 at 2:48 PM by Simon Smith | Comments (0)
Imagine knowing exactly how well your website is performing against competitors’ sites. Knowing, for example, how many more (or fewer) visitors you’re getting. And how much longer (or shorter) people are engaging with your content. If someone sent a brochure for that service, you would probably read every word. And maybe even sign a check. Well, put your checkbook away. Because Google, quite quietly, has made this service available absolutely free with Google Analytics.
Recent entries
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
