Posts Tagged ‘bounce rate’
The one analytics metric you can’t live without (and one you should avoid)
Posted on Tuesday, December 1st, 2009 at 4:59 PM by Jebadiah Roberts | Comments (0)
If the questions our analytics clients ask serve as any indicator, two of the most commonly misunderstood analytics reports are bounce rates and exits. But you can’t really blame anyone for conflating these reports. After all, both measure the number of times someone leaves your site. But when and why they left—and, more importantly, whether they were satisfied upon departure—is where the similarities usually end.
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