Posts Tagged ‘comparatives’
Why calling yourself “better” is worse
Posted on Friday, September 19th, 2008 at 1:21 AM by Simon Smith | Comments (0)
As I write this, Toronto’s oppressed by overwhelming billboards for telecom behemoth Bell. They blare statements like "Internet just got better" and, beside the iPhone-like Samsung Instinct, "Way cooler." If you’re new to copywriting, your first instinct might be to copy these ideas for your internet marketing. After all, if Bell invested so heavily, it must be using proven techniques—and testing them to death. Wrong. If you follow this approach, you’re not only hurting your own business. You’re actually helping your competition.
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