Posts Tagged ‘conversion optimization’
Can free content really increase sales?
Posted on Friday, December 12th, 2008 at 9:14 PM by Dwayne Hunter | Comments (0)
Giving away free content—like reports and e-books—is a long-held internet marketing tradition. But does it really boost sales? And if so, why? A new study suggests that the powerful influence of reciprocity is partly responsible, working equally well online when nobody’s looking as offline when social pressure mounts.
Are you giving away enough to make money?
Posted on Tuesday, August 5th, 2008 at 9:22 PM by Simon Smith | Comments (0)
If you’re selling a product online, your biggest concern is probably how to increase revenue. So when people tell you to give stuff away for free, you might think they’re insane. But successful internet marketers would disagree.
Secrets of a sticky landing page
Posted on Wednesday, January 23rd, 2008 at 3:11 AM by Jebadiah Roberts | Comments (0)
Without an effective landing page—one that grips visitors once they’ve arrived and propels them through the conversion funnel—your potential customers will leave your site just as quickly as they arrived.
Recent entries
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
