Posts Tagged ‘copywriting’
How to write content for Amazon Kindle
Posted on Friday, March 20th, 2009 at 3:19 PM by Simon Smith | Comments (0)
If you plan to port your content to Amazon’s popular reader, read this guide to writing for Kindle by Jakob Nielsen.
How a funny email can increase sales 15%
Posted on Thursday, February 12th, 2009 at 2:01 PM by Simon Smith | Comments (0)
Copywriters and content marketers often avoid humor for fear of offending readers or undermining sales. A new study suggests, however, thatstarting some communications with humor can increase trust and rapport, improve negotiations and increase sales.
Basic steps to strong headlines
Posted on Monday, February 9th, 2009 at 10:15 PM by Simon Smith | Comments (0)
Learn the basic rules of writing strong headlines in this video featuring Commune content specialist Sara Chappel.
Does spelling matter? Special K thinks not
Posted on Friday, January 30th, 2009 at 10:21 AM by Simon Smith | Comments (0)
Will a spelling mistake lose you customers? Let’s look at a real case.
Soda or pop? Language choice essential to content optimization
Posted on Monday, January 5th, 2009 at 3:59 PM by Sara Chappel | Comments (0)
Language is a sensitive issue that carries loads of cultural baggage— something as simple as the spelling of color/colour or choosing "soda" over "pop" can create serious friction for your users. Know your audience and optimize your content by choosing spelling and terminology that won’t make them stop in their tracks and say "huh?"
How swear words might improve your marketing
Posted on Thursday, January 1st, 2009 at 8:38 PM by Simon Smith | Comments (0)
Research suggests that a few obscenities can make you (and presumably your marketing and website content) more persuasive. But be careful: experiment first in material that reaches an audience already on your side.
Nest positive emotions to excite prospects
Posted on Saturday, December 20th, 2008 at 10:12 PM by Simon Smith | Comments (0)
Have you ever been angry with yourself for being jealous? Or upset with yourself for feeling anxious? When this happens, the emotions become intertwined and difficult to unravel. It’s powerful. And useful.
Write more effective ads on your competitors’ budget
Posted on Thursday, December 4th, 2008 at 10:26 PM by Simon Smith | Comments (0)
Don't always write from scratch. When results matter most, analyze your competitors' high-performing campaigns, copy their success, and innovate to exceed it.
Optimize email content to strengthen service and trust
Posted on Tuesday, October 28th, 2008 at 5:27 PM by Simon Smith | Comments (0)
Transactional email messages, such as shipping confirmations, provide an opportunity to improve customer satisfaction and strengthen relationships. But most transactional email content is poorly optimized, leading to poor usability—and many emails incorrectly flagged as spam. Optimizing email content with a clear "from" address, a relevant "subject" line and user-focused body content can help you address many of the issues that undermine your messages.
Write “about us” content that works
Posted on Tuesday, October 28th, 2008 at 4:01 PM by Simon Smith | Comments (0)
“About us” content is generally better than five years ago. But users have higher expectations, and many sites fail to describe themselves in a paragraph. Usability guru Jakob Nielsen suggests that you can optimize your “About Us” content with a clear homepage link to “About Us” pages, a clear tagline on the homepage, a summary of one to two paragraphs on the “About Us” page, a fact sheet following the summary, and detailed information in separate pages.
Recent entries
- How to write for the web: New website launched
- How to create web content: Our old guide reborn as a website
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with Commune’s summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
