Posts Tagged ‘copywriting’
Admit weakness to strengthen trust
Posted on Tuesday, January 8th, 2008 at 9:57 AM by George Dvorsky | Comments (0)
Disclose a flaw—or even the appearance of a flaw—and your offering becomes more believable.
Using the right words to change minds
Posted on Monday, December 31st, 2007 at 4:19 PM by George Dvorsky | Comments (0)
Yes, prospects often bring their misconceptions and biases along with them, but when used effectively, the right words can have a powerful effect on changing opinions and perceptions.
Apply alliteration for more memorable marketing
Posted on Monday, December 17th, 2007 at 10:52 PM by Simon Smith | Comments (0)
For evidence, just check your fridge or belt strap. Think of your favorite brands—Coca Cola, BlackBerry—and you might notice a common theme: alliteration.
Magic words that make you money
Posted on Wednesday, December 12th, 2007 at 3:29 PM by Simon Smith | Comments (0)
In his book Win the Crowd, magician Steve Cohen provides some brilliant little tips that magicians use to dazzle audiences. For more persuasive copy, one section in particular stands out, describing 10 linguistic tricks magicians use to manipulate.
Get more action
Posted on Tuesday, August 28th, 2007 at 12:01 AM by Simon Smith | Comments (0)
Short of the Jedi mind trick, there are some simple yet powerful linguistic tricks you can use to get more of any action you desire—from getting more clicks to your site to driving more sales when people arrive.
Recent entries
- How to write for the web: New website launched
- How to create web content: Our old guide reborn as a website
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with Commune’s summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
