Posts Tagged ‘direct marketing’
Does direct mail crush SMS for teen marketing?
Posted on Wednesday, November 26th, 2008 at 10:42 PM by Sara Chappel | Comments (0)
A new study finds that—despite all the text-addicted teenagers out there—good ol’ direct marketing crushes SMS in influencing teen buying decisions, with email marketing also beating it (hands down). Takeaway? Think carefully about spending money on a text campaign.
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