Posts Tagged ‘email marketing’
How a funny email can increase sales 15%
Posted on Thursday, February 12th, 2009 at 2:01 PM by Simon Smith | Comments (0)
Copywriters and content marketers often avoid humor for fear of offending readers or undermining sales. A new study suggests, however, thatstarting some communications with humor can increase trust and rapport, improve negotiations and increase sales.
Does direct mail crush SMS for teen marketing?
Posted on Wednesday, November 26th, 2008 at 10:42 PM by Sara Chappel | Comments (0)
A new study finds that—despite all the text-addicted teenagers out there—good ol’ direct marketing crushes SMS in influencing teen buying decisions, with email marketing also beating it (hands down). Takeaway? Think carefully about spending money on a text campaign.
Optimize email content to strengthen service and trust
Posted on Tuesday, October 28th, 2008 at 5:27 PM by Simon Smith | Comments (0)
Transactional email messages, such as shipping confirmations, provide an opportunity to improve customer satisfaction and strengthen relationships. But most transactional email content is poorly optimized, leading to poor usability—and many emails incorrectly flagged as spam. Optimizing email content with a clear "from" address, a relevant "subject" line and user-focused body content can help you address many of the issues that undermine your messages.
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