Posts Tagged ‘enterprise web analytics’
Google Analytics antes up a powerful new list of features
Posted on Tuesday, October 20th, 2009 at 9:07 PM by Jebadiah Roberts | Comments (1)
After today’s announcement from the Google Analytics team, the critics have a lot less to carp about. Clearly, Google has listened to its audience and, in turn, has unveiled some impressive new features that should elicit cheers from even the “power users”.
Five points of web analytics failure
Posted on Thursday, October 8th, 2009 at 9:09 PM by Simon Smith | Comments (0)
A few days ago, I wrote about a recent report on enterprise web analytics. The report discussed sentiments and statistics on enterprise web analytics tools and practices. To complement those scientific stats, here’s my unscientific, gut feelings on the most common web analytics points of failure that we see.
Google Analytics good for enterprises (and better with expert resources)
Posted on Tuesday, October 6th, 2009 at 11:55 AM by Simon Smith | Comments (2)
A common question we get for our Google Analytics services is whether the platform, being free, is suitable for enterprise web analytics. A new Forrester study clarifies the situation, showing that a majority of enterprises use free web analytics platforms—and that analytics services are a better investment than paid platforms.
Recent entries
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
- How will these “web 3.0” trends affect your business?
