Here’s the description:

If you’re like many people in professional services, you’ve probably struggled to implement internet marketing with solid, measurable return on investment—or are skeptical that internet marketing can even work for your business. After all, selling services online isn’t the same as selling products. The sales process can be more complicated, sales cycles are longer, and face-to-face relationships can be essential.

Yet despite such challenges, many successful professional services companies use internet marketing to cost-effectively generate leads, convert sales and grow business. In fact, for some of them, internet marketing has displaced other channels as the primary driver of new business—often new business they may have never otherwise reached.

After attending this talk, you will be able to:

• Understand key sources of web marketing confusion—and how to avoid them
• Know why mimicking big brands’ internet marketing can damage your online marketing’s performance
• Follow a three-step process to create measurable online marketing with exponentially increasing returns
• Implement an online sales funnel that generates qualified leads—from new sources you may have never considered
• Be able to insulate your marketing from expensive, poor performing tactics
• Have the tools for creating a culture of data-driven marketing decision-making

The talk will cover strategy and tactics, including tips for dramatically improving your online conversions and creating end-to-end marketing systems that report key data from a customer’s first click to their latest purchase.

More information is available on The Professional Marketing Forum’s Canadian chapter website.

Hope to see you there!