Posts Tagged ‘google analytics’

Google Analytics URL builder for multiple links

Download this Excel spreadsheet to easily create batches of UTM-coded links for Google Analytics

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Three ways Google Analytics can improve sharing

Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]

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Five ways school boards can benefit from Google Analytics

School boards and other public organizations can benefit from analytics tracking—even if they don’t emphasize sales and marketing

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Why web analytics goals are worth the time

When we provide web analytics services, we know that one of the biggest wins is simply configuring goals and goal funnels. By doing this, you can evaluate metrics according to objectives, giving you insight rather than just information.

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Google Analytics antes up a powerful new list of features

After today’s announcement from the Google Analytics team, the critics have a lot less to carp about. Clearly, Google has listened to its audience and, in turn, has unveiled some impressive new features that should elicit cheers from even the “power users”.

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Google Analytics good for enterprises (and better with expert resources)

A common question we get for our Google Analytics services is whether the platform, being free, is suitable for enterprise web analytics. A new Forrester study clarifies the situation, showing that a majority of enterprises use free web analytics platforms—and that analytics services are a better investment than paid platforms.

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Google Analytics Flash issues? Check your script access

Stats not looking quite right in your reports? Here’s a troubleshooting tip that should spare you some frustration.

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Spy on your competition with Google Analytics

Imagine knowing exactly how well your website is performing against competitors’ sites. Knowing, for example, how many more (or fewer) visitors you’re getting. And how much longer (or shorter) people are engaging with your content. If someone sent a brochure for that service, you would probably read every word. And maybe even sign a check. Well, put your checkbook away. Because Google, quite quietly, has made this service available absolutely free with Google Analytics.

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