Posts Tagged ‘incentives’
Can free content really increase sales?
Posted on Friday, December 12th, 2008 at 9:14 PM by Dwayne Hunter | Comments (0)
Giving away free content—like reports and e-books—is a long-held internet marketing tradition. But does it really boost sales? And if so, why? A new study suggests that the powerful influence of reciprocity is partly responsible, working equally well online when nobody’s looking as offline when social pressure mounts.
Are you giving away enough to make money?
Posted on Tuesday, August 5th, 2008 at 9:22 PM by Simon Smith | Comments (0)
If you’re selling a product online, your biggest concern is probably how to increase revenue. So when people tell you to give stuff away for free, you might think they’re insane. But successful internet marketers would disagree.
Give it away now
Posted on Monday, September 10th, 2007 at 12:15 AM by Simon Smith | Comments (0)
Internet marketer Eben Pagan has made some secrets widely available through YouTube and an email list. And at least one of those secrets will be particularly compelling to interactive marketers considering the use of newsletters and similar promotional tactics to build a brand’s value: moving the free line.
Recent entries
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
- Five ways school boards can benefit from Google Analytics
- Setting up your AdWords campaign for improved ROI
- Your customers lie (so beware survey data)
- The one analytics metric you can’t live without (and one you should avoid)
- Why web analytics goals are worth the time
- How SEO can lose you sales
- Are your visitors absolutely unique?
- How will these “web 3.0” trends affect your business?
