Posts Tagged ‘lead generation’

Social media: An effective lead generator?

According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.

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Can free content really increase sales?

Giving away free content—like reports and e-books—is a long-held internet marketing tradition. But does it really boost sales? And if so, why? A new study suggests that the powerful influence of reciprocity is partly responsible, working equally well online when nobody’s looking as offline when social pressure mounts.

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Are you giving away enough to make money?

If you’re selling a product online, your biggest concern is probably how to increase revenue. So when people tell you to give stuff away for free, you might think they’re insane. But successful internet marketers would disagree.

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