Posts Tagged ‘mobile marketing’
Does direct mail crush SMS for teen marketing?
Posted on Wednesday, November 26th, 2008 at 10:42 PM by Sara Chappel | Comments (0)
A new study finds that—despite all the text-addicted teenagers out there—good ol’ direct marketing crushes SMS in influencing teen buying decisions, with email marketing also beating it (hands down). Takeaway? Think carefully about spending money on a text campaign.
The end of cell phones
Posted on Sunday, August 12th, 2007 at 12:14 AM by Simon Smith | Comments (0)
And while there’s definitely room for improvement (for starters, the phone has an anachronistic black-and-amber interface reminiscent of an old calculator watch), my new wi-fi phone begs the question: is this the beginning of the end for cell phones?
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