Posts Tagged ‘online advertising’
How demonstrating return on investment can save niche publishers
Posted on Monday, October 19th, 2009 at 4:37 PM by Simon Smith | Comments (0)
Today I was fortunate to lunch with a friend who manages a major Canadian niche magazine. “Major” and “niche” might sound contradictory, but in magazine publishing, niches can be big business if you properly develop ancillary revenue streams.
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