Posts Tagged ‘persuasion’

How swear words might improve your marketing

Posted on Thursday, January 1st, 2009 at 8:38 PM by Simon Smith  |  Comments (0)

Research suggests that a few obscenities can make you (and presumably your marketing and website content) more persuasive. But be careful: experiment first in material that reaches an audience already on your side.

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Nest positive emotions to excite prospects

Posted on Saturday, December 20th, 2008 at 10:12 PM by Simon Smith  |  Comments (0)

Have you ever been angry with yourself for being jealous? Or upset with yourself for feeling anxious? When this happens, the emotions become intertwined and difficult to unravel. It’s powerful. And useful.

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Can free content really increase sales?

Posted on Friday, December 12th, 2008 at 9:14 PM by Dwayne Hunter  |  Comments (0)

Giving away free content—like reports and e-books—is a long-held internet marketing tradition. But does it really boost sales? And if so, why? A new study suggests that the powerful influence of reciprocity is partly responsible, working equally well online when nobody’s looking as offline when social pressure mounts.

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Sticky tricks for more credible content

Posted on Tuesday, May 6th, 2008 at 1:49 PM by Jebadiah Roberts  |  Comments (0)

For creating credible content on the cheap, Chip and Dan Heath, authors of the fascinating book Made to Stick, offer several good tricks.

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Admit weakness to strengthen trust

Posted on Tuesday, January 8th, 2008 at 9:57 AM by George Dvorsky  |  Comments (0)

Disclose a flaw—or even the appearance of a flaw—and your offering becomes more believable.

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Using the right words to change minds

Posted on Monday, December 31st, 2007 at 4:19 PM by George Dvorsky  |  Comments (0)

Yes, prospects often bring their misconceptions and biases along with them, but when used effectively, the right words can have a powerful effect on changing opinions and perceptions.

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Magic words that make you money

Posted on Wednesday, December 12th, 2007 at 3:29 PM by Simon Smith  |  Comments (0)

In his book Win the Crowd, magician Steve Cohen provides some brilliant little tips that magicians use to dazzle audiences. For more persuasive copy, one section in particular stands out, describing 10 linguistic tricks magicians use to manipulate.

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Six secrets of online influence

Posted on Tuesday, September 25th, 2007 at 12:17 PM by Simon Smith  |  Comments (0)

Actually, if your friends jumped off a bridge, you probably would go with them. Especially if you owed them one, had told them earlier you would do it, liked them, and saw any of them as a bridge-jumping expert. And definitely if the bridge was closing soon, with your time to jump running out.

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