Posts Tagged ‘return on investment’

Social media: An effective lead generator?

According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.

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How demonstrating return on investment can save niche publishers

Today I was fortunate to lunch with a friend who manages a major Canadian niche magazine. “Major” and “niche” might sound contradictory, but in magazine publishing, niches can be big business if you properly develop ancillary revenue streams.

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