Posts Tagged ‘stickiness’
Sticky tricks for more credible content
Posted on Tuesday, May 6th, 2008 at 1:49 PM by Jebadiah Roberts | Comments (0)
For creating credible content on the cheap, Chip and Dan Heath, authors of the fascinating book Made to Stick, offer several good tricks.
Make it stick: Your quick guide to an unforgettable message
Posted on Tuesday, April 15th, 2008 at 11:44 AM by Jebadiah Roberts | Comments (0)
It turns out that stickiness is a phenomenon that you can understand. And if you learn the following six principles, you won’t just determine which ideas will become sticky—you’ll create sticky messages of your own.
Apply alliteration for more memorable marketing
Posted on Monday, December 17th, 2007 at 10:52 PM by Simon Smith | Comments (0)
For evidence, just check your fridge or belt strap. Think of your favorite brands—Coca Cola, BlackBerry—and you might notice a common theme: alliteration.
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