Posts Tagged ‘transactional email’
Optimize email content to strengthen service and trust
Posted on Tuesday, October 28th, 2008 at 5:27 PM by Simon Smith | Comments (0)
Transactional email messages, such as shipping confirmations, provide an opportunity to improve customer satisfaction and strengthen relationships. But most transactional email content is poorly optimized, leading to poor usability—and many emails incorrectly flagged as spam. Optimizing email content with a clear "from" address, a relevant "subject" line and user-focused body content can help you address many of the issues that undermine your messages.
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